End-to-end content strategy for all LUAR brand channels, driving +88% follower growth and 8M monthly views (40x reach vs. following). Built data-informed, trend-driven strategies and executed structured rollouts aligned with product drops, storytelling, talent, and partnerships—driving measurable in-store traffic and e-comm sales.

Coordinated with external marketing teams to launch campaigns and deliverables across partnerships including Meta, Adidas, MAC, Tresemmé, Hennessy, Bratz, Off-White, Timberland, 1800 Tequila, Calvin Klein, and Moose Knuckles.

Managed communication and coordination for influencer relations, editorial, VIP collaboration reposts and co-posts with talent including Lady Gaga, Bad Bunny, Ayra Starr, Charli XCX, Kendall Jenner, Solange Knowles, J Balvin, Usher, Madonna, Tate McRae, JT, Miley Cyrus, and Alex Consani.

Lead visual storytelling from concept through development across e-commerce and social.

Hands-on directing, shooting, editing, 3D rendering and design to shape photo, video, graphic and short-form content that feels right for each platform and objective.

Behind top-performing posts and globally recognized moments—bridging what the brand is doing with how the world actually sees and connects with it.

Experienced in leading content production teams and working directly with creative director to execute vision in alignment with sales and marketing efforts.

Responsible for hiring, briefing and guiding photographers, videographers, editors and web designers across projects.