• Art Director / Creative Strategist

    Exploring a different way to tell the backstage story through the models’ perspective, blending short-form documentary with a fashion lookbook. Developed the narrative and brought together the creative team, partnering with German film director Darius Buesch to bring it to life.

    Creative Directors: Fernando Garcia and Laura Kim
    Filmmaker: Darius Büsch

    Art Director: Sara Gutierrez
    Models: Lineisy Montero & Hiandra Martinez

  • Art Director / Creative Strategist

    Building a visual story around LUAR x Timberland’s custom footwear for My’hala and Raul Lopez at the 2025 Met Gala. Partnered with Karla Otto and Timberland on the announcement strategy, hired the media team, and art directed the capture and styling—from a short-form GRWM shared across both brands’ channels to imagery featured in Vogue.

    Art Director: Sara Gutierrez
    Press: Karla Otto
    Talent: My’hala & Raul Lopez
    Videography: Marjorie Maramot

  • Art Director / Creative Strategist

    Translating Raul Lopez’s exploration of Dominican culture, history, and joy into a visual world for LUAR’s Spring–Summer 2025 show. Concepted and art directed a prelude filmed entirely in New York to evoke the Dominican Republic, exploring shared traditions across generations while finding creative ways to keep the storytelling intact within the budget.

    The lookbook carried that world into LUAR’s fashion language, transforming elements from the film through directional lighting, intentional casting, and a pared-back set. The clothes became the next chapter, with textures and materials seen in the film finding new expression in the collection.

    Art Director: Sara Gutierrez
    Creative Director: Raul Lopez

  • Video Production

    Capturing VIP and influencer fittings ahead of Calvin Klein’s Spring 2026 show, with a focus on personal style, garment details, and the interactions that shape each look. Documented the fitting process through an intimate lens, offering a closer look at the preparation before the runway.

    Video Production: Sara Gutierrez
    Photography: Andy Martinez

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  • Video Production

    Capturing VIP and influencer fittings ahead of Calvin Klein’s Spring 2026 show, with a focus on personal style, garment details, and the interactions that shape each look. Documented the fitting process through an intimate lens, offering a closer look at the preparation before the runway.

    Video Production: Sara Gutierrez
    Photography: Andy Martinez

  • Art Director / Visual Producer

    Art directed and edited backstage content for LUAR’s Spring–Summer 2026 show, capturing the styling, details, and energy behind the runway.

    Creative Director: Raul Lopez
    Art Director: Sara Gutierrez
    Stylist: Kyle Luu
    Videographer: Jade Bailey
    Editor: Sara Gutierrez

  • Creative Production / Visual Development

    Building a world suspended in the 1950s, where the image of the perfect housewife slips into something surreal, caught between conformity and confinement. Drawing on the stylized atmosphere of films like Fantastic Mr. Fox, the campaign carried that narrative through the collection lookbook, using location, lighting, and set details to make the familiar feel slightly uncanny.

    Creative Director: Fernando Garcia
    Co-Creative Director: Laura Kim
    Creative Production / Visual Development: Sara Gutierrez
    Videographer: Drew Solei
    Videographer: Drew Solei