FALL-WINTER 2025

DIGITAL MEDIA DIRECTOR

SPRING-SUMMER 2025

DIGITAL MEDIA MANAGER

SPRING-SUMMER 2026

DIGITAL MEDIA DIRECTOR

Bringing the world of this collection to life through feeling. I conceptualized and directed this film as a visual translation of the many sources of inspiration behind the collection. Culture. Family. Roots. Reclaiming joy in the face of injustice. An ode to the Dominican Republic. It’s people, it’s culture, it’s history.

Filmed entirely in New York, the project holds special significance to the core of LUAR. By uncovering pockets of Dominican culture throughout the city and using resourceful locations and intentional staging, we echoed the spirit of the Dominican Republic itself—building a story meant to be felt, and offering audiences context for the show without requiring explanation.

Videography / Assist: John Joesephs

  • A model standing on a grassy surface, wearing a black and shiny feathered outfit with matching feathered leg accessories, against a dark background.
  • Ancient stone carved sculpture with abstract face and geometric patterns, displayed against a black background.
  • Close-up of a dark-skinned woman with short hair, wearing a patterned garment. Her eyes are closed or looking downward, and her face is in profile against a dark background.
  • Model wearing a dark, patterned pantsuit with yellow highlights, standing on a floor scattered with straw in front of a plain, dark background.
  • Close-up of a person wearing a black top with long sleeve gloves, holding a small black handbag, and wearing a blue pleated skirt in a dark setting.
  • A Black female model walking on a runway in a black sheer dress with layered ruffles and textured details, with an audience in the background.
  • A metallic religious medal featuring a depiction of the Virgin Mary with two angels, with a rectangular loop above for attaching a chain or cord.
  • Model wearing a dramatic feathered headdress and a black and blue face mask with feather details, posed with white feathers and fabric, against a dark background.
  • Close-up of a woman's legs wearing black high-heeled sandals with blue feathered embellishments, illuminated in a dark setting.
  • Model walking down runway in cobalt blue jumpsuit with large silver ruffle coat, purple lipstick, and matching purple glove on right hand.
  • A woman with long, curly black hair standing sideways, holding a furry leopard-print handbag, wearing a black sleeveless top and loose black pants, against a plain white background.
  • Person wearing a red hoodie and glittery red sunglasses against a dark background.
  • Model walking down runway in black, textured, and embellished outfit with sheer gloves at fashion show.
  • A religious metal medallion featuring a central figure of a woman with a halo, flanked by two angels, with the words "LATINA" overlaid in yellow.
  • Person in a pinstriped suit holding a brown clutch bag with a curved handle.
  • Person in dark velvet suit standing on a textured surface with a plain, dark background.
  • A young person with dark skin and short curly hair, wearing a bright blue high-neck top, looking directly at the camera with a serious expression, portrait style, dark background.
  • A person with dark skin dressed in a royal blue suit and gloves, standing on a floor covered with straw against a dark background.
  • Young woman with red hair styled in a high ponytail wearing a black feathered, bejeweled strapless top and blue bottoms, standing against a white wall.
  • Close-up of a model wearing a strapless black top decorated with black feathers, beads, and embellishments, paired with high-waisted black pants with horizontal pleats.

Photography Credits- Lookbook: Lian Benoit, Runway: Iker Aldama, VIP: Frances Planes

Led overall content strategy and moodboard development. Hired and directed photo and video teams for BTS, cookbook, runway, and lookbook content. Served as main point of contact for brand partners including Meta, Tresemmé and MAC— Ensured all collaboration deliverables were captured and teams had proper access and support. Cast and managed VIP talent, including Jay Guapo, and oversaw creator content capture. Directed VIP guest walkthroughs, arrival coverage, and on-site content flow. Managed lookbook execution, selected final imagery, and oversaw content rollout across brand social channels and press.