LA FANTASIA, 2026

MEDIA DIRECTOR



EL PATO, 2025

MEDIA DIRECTOR


EN BOCA QUEDO, 2025

MEDIA MANAGER

Spring-Summer 2026, VIDEO TEASER

Bringing the world of this collection to life through feeling. I conceptualized and directed this film as a visual translation of the many sources of inspiration behind the collection. Culture. Family. Roots. Reclaiming joy in the face of injustice. An ode to the Dominican Republic.

Filmed entirely in New York, uncovering pockets of Dominican culture throughout the city and using resourceful locations and intentional staging to create the look and feel of having bene filmed in DR. Offering audiences context for the show without requiring explanation.

Videography / Assist: John Joesephs

LOOKBOOK

RUNWAY / BTS

GRAPHICS

Photography Credits- Lookbook: Lian Benoit, Runway: Iker Aldama, VIP: Frances Planes

SS 2026: La Fantasia, MEDIA

Lead overall content strategy planning and development. Designed promotional graphics and invitations. Hired and directed photo and video teams for bts, runway and lookbook. Acted as point of contact for brand partners including Meta, Tresemmé and MAC— Ensured all collaboration deliverables were captured and teams had proper access and support. Cast and managed VIP talent, including Jay Guapo, Lyas. Directed VIP guest walkthroughs, arrival coverage, and on-site content flow. Managed runway and lookbook art direction, selected final imagery, and oversaw content rollout across brand channels and press.